Dairygold is the latest brand to get behind the Irish Cancer Society’s important campaign about being safe in the sun.
As the summer sunshine continues, so too does the support from Dairygold’s SunSmart Farming campaign in conjunction with the Irish Cancer Society, which encourages farmers and those working long hours outdoors to practise sun safety at all times. To coincide with National Farm Safety Week, which took place from Monday 15 to Friday, July 19 and was led by the IFA, Dairygold took time out to further promote and remind farmers and their families that protecting themselves from the sun is just as important as being safe and responsible when it comes to machinery and livestock.
Dairygold ensured that the sun safety message was high on the agenda at an event in County Cork last week (Wednesday, July 17), during which approximately 500 people gathered to watch dairy farmer and Dairygold milk supplier John O’ Callaghan demonstrate the operation of milking cows with the Lely Astronaut Robotic Milking System. All whom attended, including John’s family who were out in force to lend their support, were offered FREE samples of La Roche Posay SPF 50, as well as information on The Irish Cancer Society’s Sun Smart Code, which details ways to reduce your risk of skin cancer when working outdoors.
This was one of many events which Dairygold has attended this summer to promote its SunSmart Farming campaign. To date, at farming events and through its retail store network, over 10,000 La Roche Posay sun cream samples have been given out.
The Irish Cancer Society’s SunSmart Code includes clear and easy-to-follow instructions on how people can stay safe in the sun and reduce their risk of developing skin cancer. These include seeking shade where possible, covering up (by wearing a shirt with a collar and long shorts and a hat that gives shade to your face, neck and ears), wearing wraparound sunglasses (making sure they give UV protection), applying sunscreen (use sunscreen with SPF minimum 30 UVA protection 20 minutes before going outside and re-apply every two hours) and finally, checking the UV index (www.cancer.ie/uvindex).
In support of SunSmart Farming, Dairygold’s sun safety efforts will run throughout the summer, during which time farmer members and other customers of their retail stores who work outdoors can avail of FREE La Roche Posay suncream samples, which are available from all 33 Co-Op Superstores across Munster while stocks last. #SunSmartFarming