Cork native fashion designer, Sinead Keary, has opened a 26-sq. meter pop-up space in Ireland’s prestigious Brown Thomas on Maylor Street, showcasing ‘Sinead Keary The Label’. The exclusive pop-up will invite her ever-growing consumer base to explore the stunning collection ahead of the Christmas season. The dedicated style team will be on hand to give each unique customer a personalised experience considering their individual style.
The label first launched in November 2020 and has already built a cult following in Ireland and beyond with her collection of iconic, luxury wardrobe essentials. The Label has already amassed a following of over 65,000 followers on Instagram and is praised for its quality materials, fit and attention to detail with all styles now available in UK6-20.
Sinead Keary’s career started as a stylist working across top international designer brands in Brown Thomas, helping women across Ireland elevate their wardrobes. Sinead then launched her debut label in response to over a decade of experience working with hundreds of women and identifying a gap in the market for stylish luxury basics at an attainable price point and has now come full circle as she launches her very own exclusive pop-up in-store where it all began all those years ago.
Sinead Keary, Founder of ‘Sinead Keary The Label’ comments: “This is a real full circle moment for me, I credit much of my knowledge and passion for styling, quality fabrics and dressing for your body type from my time working in Brown Thomas. To have the Brown Thomas fashion team believe in and support my brand enough to enable me to launch my pop-up here makes me incredibly proud. As a proud Cork woman, I am delighted to have my first brick-and-mortar store in the city that I call home and I have loved meeting new and existing customers to the label.”
The label pop-up will showcase the full AW collection as well as their best-selling Icon pieces including the best-selling Becky cami, the Tori Blazer and Orla midi skirts. The dazzling new ‘Aisling Sequin Shirt’, (€129) will be available exclusively in the store for one week only. Other new-in pieces available at the pop-up include the new ‘Tori’ blazer in classic black, the ‘Sarah Wrap’ Blazer dress available in champagne and black along with the full bamboo jersey t-shirt range and silk collection.
The label boasts a plethora of VIP customers and fans including Presenter Fearne Cotton and model Chloe Lloyd, as well as a multitude of stylish Irish VIPs including Vogue Williams, Una Healy, Rosanna Davison, Nadia Forde and Jennifer Zamperelli.
The Sinead Keary The Label pop-up is open in Brown Thomas Cork for 6 weeks and will be available until the 11th of November.