Cork-based INFANT Centre research leads to breakthrough treatment for peanut allergy

Photo: Diane Cusack The world’s largest peanut allergy treatment trial, involving more than 30 Irish children, has found that a new oral treatment can successfully reduce sensitivity to peanuts, and offers a real lifeline to those affected by the most common food allergy and the single cause of most food allergy deaths. Through his work as Principal Investigator at the INFANT Centre, Professor of Paediatrics and…

The Importance of a SWOT Analysis when Business Planning

  People often ask me, what is the difference between a strategic plan and a business plan. Briefly, a strategic plan sets the strategic direction of a company; it will contain information about mission, vision and long-term direction. The business plan focuses primarily on forecasts and profitability, as well as focusing on the market, customers…