Mark Anthony Brands International has announced that it has appointed Barry &; Fitzwilliam, Ireland’s largest independent premium drinks distributor, as itsdistribution partner for the White Claw Hard Seltzer brand in the Republic of Ireland. Known for its strong track record in alcohol beverage innovation, Ireland-based Mark Anthony Brands International developed the White Claw Hard Seltzer brand for launch in the USA in 2016.
The brand dominates the U.S. seltzer category with close to 60% market share, almost three timesthe size of its nearest competitor and in the process has become something of a cultural phenomenon, with passionate consumers in their millions championing the brand online. White Claw Hard Seltzer is made from the finest natural ingredients; a blend of sparkling water,gluten-free triple distilled spirit, and a hint of natural fruit flavour. At only 95 calories, 4.5% ABV and just 2g carbs, White Claw Hard Seltzer delivers a wave of pure refreshment like no other.
Available in leading retailers across Ireland from June, White Claw Hard Seltzer will be available inthree refreshing flavours: Raspberry, Black Cherry and Natural Lime. All three White Claw Hard Seltzer flavours will be available in 330ml sleek cans with an RRP of €3.50.Commenting on the announcement, Davin Nugent, CEO of Mark Anthony Brands International said,
“We are delighted to bring White Claw Hard Seltzer to Ireland and to have Barry & Fitzwilliam as ourpartners for the journey. Having developed White Claw here in Dublin, our team are especially proud to be bringing it home!”
Michael Barry, Managing Director, Barry & Fitzwilliam added: “We are thrilled that Mark Anthony Brands International has chosen Barry & Fitzwilliam as their distribution partner for the Republic of Ireland. We see a tremendous opportunity to build the Hard Seltzer market here and we’re looking forward to bringing the biggest seltzer brand in the world to these shores.”