As the weather gets warmer 54% of people in Cork are getting ready to fire up the BBQ this summer.
Research, conducted by SuperValu, has dived into the BBQ habits of the Cork and Irish public and reveals some interesting food findings. According to research findings Corkonians are the most adventurous on a BBQ, with only 38% stating they grill the same meat every time they BBQ, in comparison to Galway who have been found to be the biggest creatures of habit in Ireland, with 61% sticking with their regular BBQ menu. The Cork public do have some BBQ favourites, with sausages (94%), burgers (91%) and chicken (85%) top of their shopping list. Surprisingly only 19% of Cork natives plan on cooking one of the most delicious cuts of meat, a steak, on the BBQ this summer.
Nationally, those aged between 45 and 54 years are the most adventurous grill masters, disagreeing that they always grill the same foods when they BBQ. Over the coming months SuperValu is encouraging people in Cork and across Ireland to #LoveMeat and think outside the box for not only their BBQs but all their summer meals.
Irish meat, and in particular Irish beef, is recognised for its quality across the globe and SuperValu’s survey results determined quality of the meat as the most important consideration (59%) for Cork consumers deciding on what meat to purchase, followed by range of meat available (19%) and value (11%). Irish Beef is one of the most popular choices of meat and SuperValu’s beef is sourced from over 16,500 farms across Ireland.
With quality at the core of everything SuperValu do it’s no surprise SuperValu meat is the most awarded in Ireland. All SuperValu’s own brand meat is sourced in Ireland, Bord Bia certified and quality assured. Speaking in relation to Irish meat, well-known Chef Kevin Dundon commented:
“As a chef, I am very particular about the quality of the meat I use in any dish. For me quality is of the upmost importance not only for taste but also to get the best for your diet. As people are reducing the amount of meat they eat it is even more important to ensure that what you purchase is top quality Irish meat, sustainably farmed and sold through robust food safety systems. Meat is versatile, particularly when barbequing and with the right recipes and guidance from your local SuperValu butcher it’s easy to prepare a great meal for any occasion.”
Survey results also highlighted that getting the best and freshest meat (88%) is why Cork people chose to buy meat from the butcher counter in a supermarket. SuperValu stores in Cork have 56 butchers working across 30 stores with over 1,200 years of combined experience so shoppers are guaranteed the best advice at the counter. When visiting their local SuperValu butcher, the people of Cork continue to opt for Striploin Steak as their beef cut of choice, followed closely behind by Sirloin Steak.
Speaking about Cork shoppers, well-known butcher Tadgh from SuperValu Glanmire commented:
“We serve over 850 shoppers at our counter every week sharing our knowledge and giving advice on the best cuts and meat on offer. You don’t always need to go for expensive cuts to make a tasty dish. We have great offers each week and we advise our shoppers to shop smart, buy the offers and we help with the inspiration to add that magic sprinkle to the dish.”
Cork Locals Top Five Beef Cuts:
- Rib Eye
- Round Roast
Commenting on the benefits of meat in an Irish diet Dietician, Aveen Bannon stated:
“Meat, and in particular Beef, is not only a good source of protein but an important source of nutrients. Beef is rich in Iron and Vitamin B12 and can be part of a healthy balanced diet. However, quality is crucial when buying beef so ensuring you buy the best possible beef from a butcher you trust such as your local SuperValu Butcher is important.”