One of Cork’s leading visitor attractions is undergoing change, as Lifetime Lab rebrands to the Old Cork Waterworks Experience.
The rebranding is part of a strategy to develop the tourist potential of the site and attract additional international and domestic visitors. It follows significant investment by Cork City Council and Fáilte Ireland at the site to develop a new visitor experience.
The experience, which is part of Ireland’s Ancient East network of attractions, tells the stories of the waterworks through the use of a variety of interpretation media and a new guided tour of the previously inaccessible engine room. Visitors actively participate in the experience and are transported to an era when Cork was the third most important harbour in the world.
The new brand, designed locally, draws on the Victorian architecture and aesthetics of the location by incorporating the limestone and sandstone archways, one of the attraction’s most notable features.
David Joyce, Director of Services, Cork City Council, said: “Over the last 18 months, the investment by Cork City Council in upgrade and interpretation works has expanded the visitor potential of the site. I am confident the new brand identity will further increase visitor numbers and add cultural capital to the current range of tourist activities in Cork City”.
He added: “We all view a healthy tourist industry as a key economic driver for sustaining our city and welcome future collaborations with Fáilte Ireland in the delivery of high quality memorable experiences.”
Old Cork Waterworks Experience is open seven days a week with self-guided and guided tours available.